Look and Feel — The Love and Marriage of Design
The Look
An appealing visual presentation creates impact when visitors come to your site. Skillfully developed visual design reinforces your organization's brand. It must convey your message in a blink. Designing the color pallete and selecting appropriate images is only the beginning. The visual design also considers the treatment of text – size. color, and font – and the representation of navigation components. The look of your site isn't the only design consideration.
The Feel
The partner of the visual design in the information design. Your information is analized from your user's perspective, then organized in a way that makes sense to them. An organizational scheme leads to the structure and labeling system the defines your site's navigation. Content relationships and user interface elements are the bases for designing page layouts.